Loyalty Programs Dole Out Rewards but Fail to Fully Connect with Consumers Says New CMO Council Study
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Customer Satisfaction is Worthless, Customer Loyalty is Priceless
1to1 Media is dedicated to helping organizations realize the greatest value from their customer base. We provide resources that deliver current and relevant information on the latest thought leadership regarding customer strategy and marketplace trends. Led by 1to1 Magazine, 1to1 Media’s print, electronic and custom publications explore the best practices, trends and developments from companies who are using customer initiatives to drive bottom-line impact. Backed by Peppers & Rogers Group, the globally-recognized leader in customer strategy and relationship marketing, 1to1 Media combines thought leadership, field experience, editorial expertise and global brand awareness to deliver the content needed by our audience of more than 200,000 decision-makers and practitioners.www.1to1media.com
Brandweek.com is the online extension of Brandweek magazine. It is dedicated to serving the magazine's readership with the latest breaking marketing industry news and analysis, along with commentary that puts that news into perspective. "Brandweek.com is produced by Nielsen Business Media Online" Nielsen Business Publications, Inc. penetrates and enlightens the marketing industry with print, face-to-face, and online information. Nielsen eMedia enables Nielsen Business Publications, Inc. to publish in the fast-paced online market. www.brandweek.com
The CDMA was formed by a group of casino direct marketing and industry executives encompassing a wide-range of vendors and services with a variety of experience and knowledge spanning different aspects of the industry. The idea for the association was first conceptualized during a series of focus groups in August 2005 when it was realized that the industry could benefit from having its own association. www.casinodma.org
Hanifin Loyalty delivers top notch strategic marketing plans using its proven Customer Loyalty Mosaic™ methodology and backs up recommendations by standing with your company to launch, measure, and manage customer-centric marketing campaigns. Hanifin Loyalty delivers thought leadership that translates into practical and profitable Customer Strategies. Through our Customer Strategy Network, we have gathered resources to support the implementation of recommended strategies. This tightly knit network brings together data analytics, creative services, web development, social media, reward processing technology, rewards procurement, and direct marketing – all for your benefit. www.hanifinloyalty.com/
Incentive is the only brand devoted exclusively to motivation and performance improvement through the use of incentive programs and consumer promotions. Whether in print or on the Web, Incentive is read by senior-level executives looking to improve company performance and provides advertisers with access to the most qualified incentive buyer decision-makers. For more than 104 years, Incentive has helped both advertisers and subscribers reach their performance goals. Incentive is published by Nielsen Business Media, a part of The Nielsen Company, a global information and media company. www.incentivemag.com
The mission of Loyalty 360 is to provide an unbiased, market driven, "voice of the customer” focused clearinghouse and think-tank for all loyalty, incentive/reward, and engagement marketing opportunities, insights, and responses. Loyalty 360’s promise is to actively listen, engage and provide to the marketplace and to its members, a forum through which it will proactively determine true industry metrics and facilitate market driven research and actionable case studies. The goal of Loyalty 360 is to increase the awareness of, and promote with integrity, the practices of loyalty, incentive/reward, and engagement marketing. Loyalty 360 is headquartered in Cincinnati, Ohio. www.loyalty360.org
Loyalty Lab, based in San Francisco, is the fastest-growing CRM solution for leading brands. Loyalty Lab’s flagship Customer Relationship Manager Suite provides retailers and service companies with integrated and on-demand loyalty program management, email, campaign management, and incentives from a single desktop. Customers include Virgin America, HSBC, 1-800-Flowers.com, New York & Company, Bally Total Fitness and a number of other prominent retail and service companies. www.loyaltylab.com
Mark Allen Roberts founded OTB Solutions, LLC (Out Of The Box Solutions) in 2002 in response to companies requesting his advice and experience in sales and marketing leadership. Mark has held a variety of roles on the client side; President, Mark Allen RobertsCOO, Vice President Sales and marketing, New business development manager, product manager, world wide retail division manager, international sales manager, regional manager and Unit sales manager with Frito-Lay. Classically trained in the discipline of sales at Frito-lay and refining his skills and practical knowledge in entrepreneurial environments consistently resulted in explosive sales growth. Mark's passion is growing companies profitably. www.outbsolutions.com
Marketing Mix is over 25 years old and is one of the leading marketing magazines and web sites in South Africa. Marketing Mix advises professional corporate marketers and senior agency executives about measurable marketing best practices in South Africa. Marketing Mix works closely with the Direct Marketing Association (DMA), the Online Publishers Association (OPA), POPAI SA (point of purchase marketing), and the Southern African Market Research Association (SAMRA), and is also an affiliate of the Chief Marketing Officer Council (CMO Council). www.marketingmix.co.za
Progressive Grocer has been the voice of the food retail industry for over 84 years. Serving the largest audience in the market, Progressive Grocer's readers are top management at headquarters and top decision-makers at store level. From chain supermarkets to independent supermarkets, super centers, wholesalers and food brokers, readers rely on Progressive Grocer for its authoritative, comprehensive, relevant and research-based editorial and news. By anticipating, reporting and interpreting important data and trends, Progressive Grocer fulfills its mission: accelerating insight and opportunity for leading grocery retailers, and accelerating brand and sales success for leading manufacturers. www.progressivegrocer.com
Established in 1911, the Promotion Marketing Association, Inc (PMA) is the premier not for profit organization and resource for research, education and collaboration for marketing professionals. Representing the over $1 trillion integrated marketing industry, the organization is comprised of Fortune 500 companies, top marketing agencies, law firms, retailers, service suppliers and academia, representing thousands of brands worldwide. Championing the highest standards of excellence and recognition in the promotion and integrated marketing industry globally, PMA's objective is to foster a better understanding of promotion and integrated marketing and its role in the overall marketing process. The PMA is headquartered in New York City with its affiliate, the PMA Educational Foundation, Inc. www.pmalink.org
rDialogue is a customer loyalty and relationship marketing firm focused on creating and sustaining more profitable relationships with your customers. Our approach to creating customer loyalty is solution-neutral. Their goal is decreasing customer attrition rate while increasing customer and marketing profitability, sales to existing customers through cross-and up-selling, customer satisfaction, customer retention, and top of mind awareness among customers, and their referrals. www.rdialogue.com
Sales & Marketing Management is the leading authority for executives in the sales and marketing field. Online and in print as well as through Webcasts, e-newsletters, white papers, broadcasts and more, readers have easy access to the most relevant trends, strategies, exclusive research, expert voices, and cutting-edge case studies designed to help them sell more, manage better, and market smarter. Sales & Marketing Management is produced by Nielsen Business Media, a part of The Nielsen Company, a global information and media company. www.salesandmarketingmanagement.com
Training is a 42-year-old professional development magazine written for training, human resources, and business management professionals in all industries that advocates training and workforce development as a business tool. Training also produces world-class conferences, expositions, and digital products that focus on job-related, employer-sponsored training and education in the working world. Training is published by Nielsen Business Media, a part of The Nielsen Company, a global information and media company. www.trainingmag.com
The Wise Marketer web site aims to provide you with the news, analysis, research and resources you need to keep ahead of the game. The site provides news articles and analysis of recent developments, 'how-to' information (such as new business models or metrics), in-depth results of new surveys and reports, and much more. www.thewisemarketer.com